Partner Feature

One integration, endless data: Level up your lending program build with Rutter’s universal API

Avishai Steiner

Avishai Steiner

Delivering growth-enabling services to small and medium businesses (SMBs) requires having streamlined access to their commerce and financial data. Yet aggregating such data is complex since it is dispersed across multiple platforms, requiring support for different integrations and data transformation infrastructures to fetch data. Knowing that integrating with each such platform can take up to several months, Rutter set out to build a comprehensive data infrastructure layer that could consolidate cross-platform data via a single API.

Rutter first launched a universal eCommerce API which facilitated a unified connection to Amazon, eBay, Shopify, Walmart, and more. Shortly thereafter, it released an API for accounting systems and payment processors to complement the commerce data points already delivered. This empowered B2B service providers to quickly leverage historical financial and performance data to safely offer loans, streamline invoice processing, expand into new markets, and more.

Data coverage

Rutter collects data points from leading platforms that power the digital economy and is continuously adding new integrations to its partner roster. Since it collects data points from several platforms operating in the same space, it offers consolidated insights on SMBs running multichannel businesses and on those managing finances cross-platform.

Here are a few examples of platforms Rutter integrates with and the types of insights they provide:

Domain

Platforms

Data points

Insight gained

Customers

Amazon; BigCommerce; eBay; Etsy; Shopify; Squarespace; PrestaShop; Walmart; Wix; WooCommerce

Order info; Product info; Customer info; Transactions & payments

  • Calculate metrics like order volume, total sales, refund rates, etc.
  • Understand LTV and fraudulent purchases

Accounting

FreshBooks; Microsoft; Dynamics; Netsuite; Quickbooks; Sage ; Xero; Zoho Books

Customer info; Balance sheets; Cashflow statements; Income statements; Invoices & bills

  • Understand overall business financial health (assets, liabilities, etc.)
  • Drill into detailed SMB cost inflows and outflows

Payments

PayPal; Square; Stripe

Order info; Product info; Customer info; Transactions & payments

  • Leverage revenue data to measure business cash flows and settled bank account transfers

Subscription

Chargebee; Chargify; Recurly; Stripe

Subscription status; Billed amount; Unit amount; Frequency

  • Forecast future revenue and growth
  • Accurately underwrite longer term risk

Today, we are proud to announce the release of our embedded reporting

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Why Rutter?

Rutter’s one-script-to-rule-them-all approach ensures data is delivered in a standardized and consistent format. The following are benefits to leveraging Rutter as a data source.

Breadth of coverage

Rutter ships 40+ integrations  – offering one of the most extensive coverage ranges in-market.

Global coverage

Rutter is the only provider in Noble’s network that offers extensive worldwide access to customer data.

Full customization

Customer fetch data, permission settings, fields, and passthrough requests can all be tailored.

High reliability

With a 99.99% uptime, protection from service failures is almost guaranteed.

Clear documentation

Set up and testing is easy with detailed docs, clear webhooks configuration, and a robust sandbox.

Speed of data fetch

Deliver decisions to SMBs under evaluation in under 12 hours rather than weeks.

Breadth of platform coverage

Rutter ships 40+ integrations  – offering one of the most extensive coverage ranges in-market.

Global coverage

Rutter is the only provider in Noble’s network that offers extensive worldwide access to customer data.

Full customization

Customer fetch data, permission settings, fields, and passthrough requests can all be tailored.

High reliability

With a 99.99% uptime, protection from service failures is almost guaranteed.

Clear documentation

Set up and testing is easy with detailed docs, clear webhooks configuration, and a robust sandbox.

Speed of data fetch

Deliver decisions to SMBs under evaluation in under 12 hours rather than weeks.

What to build with Rutter

Rutter is best suited to support risk assessment for embedded lending products. Since the data from Rutter’s API provides insights on both historic and continuous merchant business performance, the two most common use cases are credit underwriting and customer monitoring.

Program Type

Decisioning Use Case

Vertical Use Case

Examples of fit

Cards

Underwrite merchants for business credit cards to fuel growth.

Business credit

Spend management

Loans

Extend business capital to merchants as part of working capital or merchant cash advance programs.

Small business financing

eCommerce

Payments

BNPL or Net Terms

Set payment terms for business customers and monitor status changes that might incur change to terms.

B2B checkout

Offline trade

Where Rutter meets Noble

Rutter data blocks are pushed to Noble as raw data files that can be leveraged as criteria for decision making. There are two main use cases that highlight the optimal synergy between the two platforms:

Credit underwriting

Allows you to determine the eligibility of customers for credit products by using historical performance metrics as indicators of credibility, and to assign credit limits using said metrics as benchmarks for expected revenue, which indicates ability to repay.

Customers apply for credit on your platform. Yet you lack the proprietary data needed to make a decision on their request since their business is managed on platforms external to your product. 

Data from commerce, payments, and accounting platforms is aggregated by Rutter – allowing you to access data on your customer’s financial health.

Unified data blocks reflecting customer financial health are pushed to Noble where they can be integrated  into your credit underwriting models.

Customer monitoring

Allows you to determine the eligibility of customers for credit products by using historical performance metrics as indicators of credibility, and to assign credit limits using said metrics as benchmarks for expected revenue, which indicates ability to repay.

Customer billing is managed via third party ERP or payments platforms to which you are integrated.

Internal accounting data from these platforms is pushed to Rutter - where it is consolidated into a single, unified data file.

Data is pushed to Noble where it can either be built into calculated parameters or leveraged as-is in customer monitoring models.

Rutter’s data harnessing capabilities complement Noble’s decisioning engine; when paired, they enable automated risk decisioning that, with minimum dev resources, accelerate both time to launch of lending programs for embedding companies, and time to decisioning (i.e., loan grant) for the end customers of said companies.

Case study

How Freightos took the road not taken with previously overlooked proprietary data

Freightos, a freight marketplace and provider of freight digitization tools, was looking to monitor the financial health of customers approved for credit. Luckily, it was sitting on a goldmine of untapped proprietary billing data. Rutter enabled the transformation of that data into processed insights, leverageable for decisioning on Noble.

The challenge

Freightos needed to monitor  credit utilization and the ability of its existent customers to repay their debts.

Its team found it challenging to derive insights from the performance data of customers to which credit had been granted and to build out its monitoring models on these.

The solution

Freightos had valuable data on customer payment history sitting dormant in Netsuite, the ERP it used for customer billing.

By connecting to Rutter via Noble, Freightos was able to transform untapped proprietary billing data from Netsuite into metrics that could be leveraged for customer monitoring models.

The outcome

By onboarding Rutter, Freightos converted proprietary accounting data into new, unique program decisioning metrics, resulting in:

  • Matured modeling

  • Upcycling of proprietary data

  • Real-time identification of bad players

  • Reduced delinquencies

The challenge

Freightos needed to monitor  credit utilization and the ability of its existent customers to repay their debts.

Its team found it challenging to derive insights from the performance data of customers to which credit had been granted and to build out its monitoring models on these.

The solution

Freightos had valuable data on customer payment history sitting dormant in Netsuite, the ERP it used for customer billing.

By connecting to Rutter via Noble, Freightos was able to transform untapped proprietary billing data from Netsuite into metrics that could be leveraged for customer monitoring models.

The outcome

By onboarding Rutter, Freightos converted proprietary accounting data into new, unique program decisioning metrics, resulting in:

  • Matured modeling

  • Upcycling of proprietary data

  • Real-time identification of bad players

  • Reduced delinquencies

Frequently asked questions

What is a unified API?

A unified API offers connectivity to many different data sources via a single, simple integration. This ensures consistent data handling across various APIs. In the Rutter context, this means data is delivered in a consistent structure – regardless of where it originated – and consolidated into an aggregate unified view.

Unified APIs differ from legacy providers like credit bureaus in that they rely primarily on data points pulled from tech-platform end points rather than on traditional financial metrics, pulled from financial institution end points.

How does Rutter differ from the other providers in Noble's network?

The following points differentiate Rutter from other providers in Noble’s data hub:

  • Data sourcing: Rutter aggregates data points from tech-driven platforms like marketplaces, digital accounting tools, and payment processors rather than from the traditional financial institutions that the legacy providers in Noble's data hub draw data from
  • ‍Platform coverage: Rutter pulls data from 40+ digital platforms. Accordingly, it has exceptionally rich coverage
  • ‍Geo coverage: Rutter is one of the few providers in Noble's network with truly global coverage. Accordingly, it can support the build of an embedded lending program in any geo.
  • ‍Instant connectivity: Accessing Rutter's data does not require you undergo a lengthy vetting process, as is common with some traditional providers like credit bureaus.

Is Rutter a permissioned or pre-permissioned data source?

Rutter is a permissioned data source. This means that customers using the end-point platforms with which Rutter integrates give consent to those platforms that collected data be shared with third-parties as appropriate.

Which financial programs is Rutter most suited to support?

Rutter is best suited to support the build of any embedded lending program. Its business performance data enriches credit underwriting and customer monitoring decisioning for platforms extending card, loan, and net term offers to business customers.

How much does it cost to access Rutter's data through Noble?

Rutter’s pricing varies by the number of connections required. A fixed monthly fee is charged per active platform connection, where ‘active connection’ is defined as any platform from which data was retrieved within the given time frame. There is no volume limit to data retrieval per active connection. Accordingly, pricing does not vary by tier or usage.

How do I connect my Noble account to Rutter?

Connections to data providers are managed within Noble’s data hub. To connect to Rutter, simply activate it from the list as a source from within the hub. 

If you already have an account with Rutter, use your credentials to connect via Noble. If leveraging Noble’s pay-as-you-go plan, we will preload your account with access and you will be able to access it upon login.

How do I leverage Rutter’s data in risk decisioning?

Once you connect to Rutter via the data hub, you will be able to start integrating its data into the risk models you build on Noble. 

Rutter outputs structured data in the form of a JSON file, delivered via API. This raw data can either be used as-is in decisioning, or built into a calculated parameter that can be leveraged for checks in your scorecards and workflows.

Why connect to Rutter via Noble rather than directly?

There are several benefits to connecting to Rutter via Noble rather than integrating directly:

  • Commercials: Connecting to Rutter via Noble spares you from managing separate commercial discussions (one with each entity) concurrently. Rutter commercials will be accounted for in your Noble contract.
  • ‍Commitment: Should you opt to integrate directly with Rutter, you may be locked into a minimum annual commitment. Meaning, you would be charged for a minimum number of active connections – even if you do not reach that minimum threshold. Noble’s pay as you go plan gives you more freedom and flexibility to tap into platform connections as needed, and pay for their use as you grow.
  • ‍Speed: Connecting to Rutter via Noble will enable you to launch faster. Your Noble account will be preloaded with access to Rutter so that you will be able to start accessing its data blocks via directly upon login, rather than lose time to direct integration.

Further reading

We wrote the code, you take the credit

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